Joico Colorful UV Protection 63ml


With just a few drops of Joico’s Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly – soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.


  • Helps prevent hair color from fading off tone when exposed to UV or sunlight
  • Instantly increases shine
  • Boosts color vibrancy & provides softness
  • Reduces frizz for smoother hair in just one use
  • Guards against the hair-dulling effects of pollution

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